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Tip →

Use this product roadmap to track the progress of your projects. Projects are grouped into levers and levers are grouped into Quarterly Goals. Click the ▶ to reveal the projects within levers. ↓ Click on the views below to explore different ways of visualizing your roadmap.

Three parts:

• Objectives: major goals for the company, on strategic level. The “O” in OKRs. Aka the “WHY”.
• Outcomes: the value you’ll deliver to your customers and how you’ll measure success. The “KR” in OKRs. Aka the “WHAT”.
• Output: how you’ll realise those outcomes: stories, tech work, bugs, user research. Aka the “HOW”.

How to start

• Bottom up: start with defining the output and then find the Outcome(s) that they realise.
• Top down: list all objectives of your company and the value for your customers. Then brainstorm solutions. ← Design thinking style.

Objectives - The “O” in OKR

List your company goals here

• Objectives

Outcomes - The “KR” in OKR

List measurable customer outcomes here (KR’s)

• Outcomes

Output - The work

Output

Team Spaces

Tip → You can move these pages around so that teams can get their own dedicated space while you maintain overview. If you want, you can move their dedicated overviews to an existing page.